The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 2009

The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success

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hal-00491959 , version 1 (14-06-2010)

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  • HAL Id : hal-00491959 , version 1

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Wolfgang Ulaga, Werner Reinartz. The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success. The Houston Conference in Selling and Sales Management, The University of Houston, Sales Excellence Institute, 2009, Houston, United States. pp.NC. ⟨hal-00491959⟩

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