%0 Conference Proceedings %T The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Ulaga, Wolfgang %A Reinartz, Werner %< avec comité de lecture %( NC %B The Houston Conference in Selling and Sales Management, The University of Houston, Sales Excellence Institute %C Houston, United States %P NC %8 2009 %D 2009 %K NC %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markConference papers %G English %L hal-00491959 %U https://hec.hal.science/hal-00491959 %~ SHS %~ HEC %~ CNRS