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authFullName_s : Werner Reinartz

The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success

Wolfgang Ulaga , Werner Reinartz
The Houston Conference in Selling and Sales Management, The University of Houston, Sales Excellence Institute, 2009, Houston, United States. pp.NC
Conference papers hal-00491959v1

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Wolfgang Ulaga , Werner Reinartz
Journal of Marketing, 2011, 75 (3), pp.5-23. ⟨10.1509/jmkg.75.6.5⟩
Journal articles hal-00642039v1