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The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of SuccessThe Houston Conference in Selling and Sales Management, The University of Houston, Sales Excellence Institute, 2009, Houston, United States. pp.NC
Conference papers
hal-00491959v1
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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services SuccessfullyJournal of Marketing, 2011, 75 (3), pp.5-23. ⟨10.1509/jmkg.75.6.5⟩
Journal articles
hal-00642039v1
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