@inproceedings{ulaga:hal-00491959, TITLE = {{The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success}}, AUTHOR = {Ulaga, Wolfgang and Reinartz, Werner}, URL = {https://hec.hal.science/hal-00491959}, BOOKTITLE = {{The Houston Conference in Selling and Sales Management, The University of Houston, Sales Excellence Institute}}, ADDRESS = {Houston, United States}, PAGES = {NC}, YEAR = {2009}, KEYWORDS = {NC}, HAL_ID = {hal-00491959}, HAL_VERSION = {v1}, }