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https://hec.hal.science/hal-00760788
Submitted on : Tuesday, December 4, 2012-2:14:30 PM
Last modification on : Saturday, June 25, 2022-10:54:18 AM
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- HAL Id : hal-00760788 , version 1
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Bo Huang. Brand Value and New Product Quality - Theory and Evidence. 2012. ⟨hal-00760788⟩
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