@techreport{huang:hal-00760788, TITLE = {{Brand Value and New Product Quality - Theory and Evidence}}, AUTHOR = {Huang, Bo}, URL = {https://hec.hal.science/hal-00760788}, NOTE = {Mimeo, 2009}, YEAR = {2012}, MONTH = Dec, KEYWORDS = {Brand Value ; New Product Quality}, HAL_ID = {hal-00760788}, HAL_VERSION = {v1}, }