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authFullName_s : Bo Huang

Are Purchased High-Rankings Good Signals of High-Quality ? A study on Advertising Pricing for B2B e-Commerce

Bo Huang
2012
Reports hal-00760784v1

Lock-in and Natural Bundling: Two Stage Service Pricing on Pool Leak Detection and Repair Services

Bo Huang
Informs Marketing Science Conference, Jun 2012, Boston, United States
Conference papers hal-00713454v1

Blockbuster Products and Brand Value in High-Tech Industries

Bo Huang
2012
Reports hal-00760790v1

Brand Value and New Product Quality - Theory and Evidence

Bo Huang
2012
Reports hal-00760788v1