Brand Value and New Product Quality - Theory and Evidence - HEC Paris - École des hautes études commerciales de Paris Access content directly
Reports Year : 2012

Brand Value and New Product Quality - Theory and Evidence

Domains

No file

Dates and versions

hal-00760788 , version 1 (04-12-2012)

Identifiers

  • HAL Id : hal-00760788 , version 1

Cite

Bo Huang. Brand Value and New Product Quality - Theory and Evidence. 2012. ⟨hal-00760788⟩

Collections

HEC LARA

Share

Gmail Facebook X LinkedIn More