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Conference Papers Year : 2009

Mindset Metrics In Market Response Models: An Integrative Approach

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hal-00495924 , version 1 (29-06-2010)

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  • HAL Id : hal-00495924 , version 1

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Marc Vanhuele, S. Srinivasan, K. Pauwels. Mindset Metrics In Market Response Models: An Integrative Approach. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495924⟩

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