%0 Conference Paper %F Oral %T Mindset Metrics In Market Response Models: An Integrative Approach %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Vanhuele, Marc %A Srinivasan, S. %A Pauwels, K. %< avec comité de lecture %B EMAC 2009 Conférence %C Nantes, France %8 2009-05-26 %D 2009 %K Mindset Metrics %K Market Response Models %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markConference papers %G English %L hal-00495924 %U https://hec.hal.science/hal-00495924 %~ SHS %~ HEC %~ CNRS