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authFullName_s : Marc Vanhuele

Measuring the Price Knowledge Shoppers Bring to the Store

Marc Vanhuele , X. Drèze
Journal of Marketing, 2002, Vol.66, n°4, pp.72-85. ⟨10.1509/jmkg.66.4.72.18516⟩
Journal articles hal-00457563v1

Price Cognition Explains Why Consumers Remember Some Prices Better Than Others

Marc Vanhuele , Gilles Laurent , X. Drèze , Zsofia Kenesei
Price Cognition Explains Why Consumers Remember Some Prices Better Than Others, 2004, Murcia, Spain. pp.NC
Conference papers hal-00457592v1

Consumer Behaviour: Applications in Marketing

Marc Vanhuele , Malcolm Wright , Robert East
SAGE Publications Ltd, 344 p., 2008
Books hal-02454375v1

Mindset Metrics In Market Response Models: An Integrative Approach

Marc Vanhuele , S. Srinivasan , K. Pauwels
EMAC 2009 Conférence, May 2009, Nantes, France
Conference papers hal-00495924v1

The nonconscious influence of web advertising: an experimental study

Marc Vanhuele , Didier Courbet , Frédéric Lavigne
34th Conference of the European Marketing Academy (EMAC), May 2005, Milan, Italy
Conference papers hal-02304210v1

Creativity and E-Advertising: A Qualitative Study of Art Directors' Creative Processes

Marc Vanhuele , Marie-Pierre Fourquet-Courbet , Didier Courbet
Empirical Studies of the Arts, 2008, Vol.26, n°1, pp.5-13. ⟨10.2190/EM.26.1.b⟩
Journal articles hal-00457548v1

, “How admen think? Socio-cognitive approach of the production of persuasive communication on the Internet

Marie-Pierre Fourquet-Courbet , Didier Courbet , Marc Vanhuele
Colloque international de l’IAMCR (International Association for Media and Communication Research ; AIERI), Jul 2007, UNNESCO, Paris, France
Conference papers hal-02304199v1

Specification and empirical evaluation of a cluster-asymmetry market share model

Piet Vanden Abeele , Els Gijsbrechts , Marc Vanhuele
International Journal of Research in Marketing, 1990, Vol.7,n°4, pp.223-247. ⟨10.1016/0167-8116(90)90001-4⟩
Journal articles istex hal-00481971v1

Know the name, forget the exposure: Brand familiarity versus memory of exposure context

Marc Vanhuele , Stephen J. S. Holden
Psychology and Marketing, 1999, Vol.16, n°6, pp.479-496. ⟨10.1002/(SICI)1520-6793(199909)16:6<479::AID-MAR3>3.0.CO;2-Y⟩
Journal articles istex hal-00457570v1

Consumers' Immediate Memory for Prices

Marc Vanhuele , Gilles Laurent , X. Drèze
Journal of Consumer Research, 2006, 33 (2), pp.163-172
Journal articles halshs-00119558v1

Consumers' Immediate Memory for Prices

Marc Vanhuele , Gilles Laurent , Xavier Drèze
2011
Reports hal-00584569v1

A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

Gilles Laurent , Marc Vanhuele , P. Chandon
EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195
Conference papers hal-00821739v1

Psychophysiological Measures and Marketing Research - the Potential of Electro-Dermal Response

Marc Vanhuele
1989
Reports hal-00612335v1

Analyzing the Memory Impact of Advertising Fragments

Marc Vanhuele , Michel Tuan Pham
Marketing Letters, 1997, Vol.8, n°4, pp.407-417. ⟨10.1023/A:1007995112055⟩
Journal articles istex hal-00457575v1

Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies

Marc Vanhuele , X. Drèze , Christine Balagué
Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies, Jan 2002, Braga, Portugal. pp.xx
Conference papers hal-00457601v1

Consumers' number sense for prices of consumer goods

Marc Vanhuele , Gilles Laurent , X. Drèze
Advances in Consumer Research, 2002, 29, pp.143-144
Journal articles hal-00457567v1

Probability Models for Duration: The Data Don′t Tell the Whole Story

Marc Vanhuele , Marnik G. Dekimpe , Sharma Sunil , Donald G. Morrison
Organizational Behavior and Human Decision Processes, 1995, Vol.62, n°1, pp.1-13. ⟨10.1006/obhd.1995.1026⟩
Journal articles hal-00457580v1

Consumer Behaviour: Applications in Marketing

Marc Vanhuele , Malcolm Wright , Robert East
SAGE Publications Ltd, 344 p., 2008
Books hal-00457586v1

Mesure et analyse de la multi-fidélité aux magasins

Christine Balagué , Laurence Daudigeos , Marc Vanhuele , Xavier Dreze
Décisions Marketing, 2003, 32, pp.71 - 82
Journal articles hal-02550329v1
Image document

EFFETS PERSUASIFS DE L'E-PUBLICITÉ PERÇUE « SANS CONSCIENCE » EN VISION PÉRIPHÉRIQUE. IMPLICATIONS POUR LES RECHERCHES SUR LA RÉCEPTION DES MÉDIAS

Didier Courbet , Frédéric Lavigne , Marc Vanhuele
Questions de communication, 2008, 14, pp.197-219
Journal articles sic_00373142v1

Effets " non conscients " et réception de l'e-publicité. Résultats expérimentaux et implications pour les recherches sur les médias

Didier Courbet , Marie-Pierre Fourquet-Courbet , Marc Vanhuele , Frédéric Lavigne
Axe Epistémologie des SIC : émergences, opportunités, affirmations - Effets " non conscients " et réception de l'e-publicité. Résultats expérimentaux et implications pour les recherches sur les médias ", Jun 2008, Compiègne, France. http://www.sfsic.org/congres_2008/spip.php?article95
Conference papers hal-00661934v1

Examining Medical Decision Making from a Marketing Perspective

Marc Vanhuele , Barbara Kahn
Marketing Letters, 1997, Vol.8, n°3, pp.361-375. ⟨10.1023/A:1007979923514⟩
Journal articles istex hal-00457577v1

Reporting simplified prices : evidence for the auditory verbal code

Marc Vanhuele , Gilles Laurent
Pricing Research Camp Monroe, Jun 2009, Illinois, Champaign, United States
Conference papers hal-00495947v1

Retrieval Inhibition and Related Adaptive Pecularities of Human Memory

Marc Vanhuele , Robert A. Bjork
Advances in Consumer Research, 1992, Vol.19, pp.155-160
Journal articles hal-00481957v1

How and why consumers remember price information

Marc Vanhuele
Advances in Consumer Research, 2002, Vol.29, pp.142-144
Journal articles hal-00457566v1

Specification and Empirical Evaluation of a Simple Asymmetric Market Share Model

Marc Vanhuele , Els Gijsbrechts , Piet Vanden Abeele
1987
Reports hal-00612674v1

Errors in Reporting Prices: The Impact of Consumer Task

Gilles Laurent , Marc Vanhuele
Pricing Camp, Jun 2009, Urbana-Champaign, United States
Conference papers hal-00495565v1

Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Marc Vanhuele
1994
Reports hal-00607605v1

Mindset Metrics in Market Response Models: An Integrative Approach

Marc Vanhuele , Shuba Srinivasan , Koen Pauwels
Journal of Marketing Research, 2010, 47 (4), pp.672-684. ⟨10.1509/jmkr.47.4.672⟩
Journal articles hal-00528411v1
Image document

Creativity and e-advertising: A Qualitative Study of Art Directors' Creative Processes

Didier Courbet , Marie-Pierre Fourquet-Courbet , Marc Vanhuele
EMPIRICAL STUDIES OF THE ARTS,, 2008, 26 (1), pp.5-13
Journal articles sic_00498295v1