Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele
,
X. Drèze
Journal articles
hal-00457563v1
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Price Cognition Explains Why Consumers Remember Some Prices Better Than Others
Marc Vanhuele
,
Gilles Laurent
,
X. Drèze
,
Zsofia Kenesei
Price Cognition Explains Why Consumers Remember Some Prices Better Than Others , 2004, Murcia, Spain. pp.NC
Conference papers
hal-00457592v1
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Consumer Behaviour: Applications in Marketing
Marc Vanhuele
,
Malcolm Wright
,
Robert East
SAGE Publications Ltd, 344 p., 2008
Books
hal-02454375v1
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Mindset Metrics In Market Response Models: An Integrative Approach
Marc Vanhuele
,
S. Srinivasan
,
K. Pauwels
EMAC 2009 Conférence , May 2009, Nantes, France
Conference papers
hal-00495924v1
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The nonconscious influence of web advertising: an experimental study
Marc Vanhuele
,
Didier Courbet
,
Frédéric Lavigne
34th Conference of the European Marketing Academy (EMAC) , May 2005, Milan, Italy
Conference papers
hal-02304210v1
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Creativity and E-Advertising: A Qualitative Study of Art Directors' Creative Processes
Marc Vanhuele
,
Marie-Pierre Fourquet-Courbet
,
Didier Courbet
Journal articles
hal-00457548v1
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, “How admen think? Socio-cognitive approach of the production of persuasive communication on the Internet
Marie-Pierre Fourquet-Courbet
,
Didier Courbet
,
Marc Vanhuele
Colloque international de l’IAMCR (International Association for Media and Communication Research ; AIERI) , Jul 2007, UNNESCO, Paris, France
Conference papers
hal-02304199v1
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Specification and empirical evaluation of a cluster-asymmetry market share model
Piet Vanden Abeele
,
Els Gijsbrechts
,
Marc Vanhuele
Journal articles
istex
hal-00481971v1
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Know the name, forget the exposure: Brand familiarity versus memory of exposure context
Marc Vanhuele
,
Stephen J. S. Holden
Journal articles
istex
hal-00457570v1
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Consumers' Immediate Memory for Prices
Marc Vanhuele
,
Gilles Laurent
,
X. Drèze
Journal of Consumer Research , 2006, 33 (2), pp.163-172
Journal articles
halshs-00119558v1
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Consumers' Immediate Memory for Prices
Marc Vanhuele
,
Gilles Laurent
,
Xavier Drèze
2011
Reports
hal-00584569v1
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A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes
Gilles Laurent
,
Marc Vanhuele
,
P. Chandon
EMAC Annual Conference: Marketing for an Expanding Europe , 1996, Budapest, Hungary. pp.2191-2195
Conference papers
hal-00821739v1
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Psychophysiological Measures and Marketing Research - the Potential of Electro-Dermal Response
Marc Vanhuele
1989
Reports
hal-00612335v1
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Analyzing the Memory Impact of Advertising Fragments
Marc Vanhuele
,
Michel Tuan Pham
Journal articles
istex
hal-00457575v1
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Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies
Marc Vanhuele
,
X. Drèze
,
Christine Balagué
Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies , Jan 2002, Braga, Portugal. pp.xx
Conference papers
hal-00457601v1
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Consumers' number sense for prices of consumer goods
Marc Vanhuele
,
Gilles Laurent
,
X. Drèze
Advances in Consumer Research , 2002, 29, pp.143-144
Journal articles
hal-00457567v1
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Probability Models for Duration: The Data Don′t Tell the Whole Story
Marc Vanhuele
,
Marnik G. Dekimpe
,
Sharma Sunil
,
Donald G. Morrison
Journal articles
hal-00457580v1
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Consumer Behaviour: Applications in Marketing
Marc Vanhuele
,
Malcolm Wright
,
Robert East
SAGE Publications Ltd, 344 p., 2008
Books
hal-00457586v1
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Mesure et analyse de la multi-fidélité aux magasins
Christine Balagué
,
Laurence Daudigeos
,
Marc Vanhuele
,
Xavier Dreze
Décisions Marketing , 2003, 32, pp.71 - 82
Journal articles
hal-02550329v1
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EFFETS PERSUASIFS DE L'E-PUBLICITÉ PERÇUE « SANS CONSCIENCE » EN VISION PÉRIPHÉRIQUE. IMPLICATIONS POUR LES RECHERCHES SUR LA RÉCEPTION DES MÉDIAS
Didier Courbet
,
Frédéric Lavigne
,
Marc Vanhuele
Questions de communication , 2008, 14, pp.197-219
Journal articles
sic_00373142v1
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Effets " non conscients " et réception de l'e-publicité. Résultats expérimentaux et implications pour les recherches sur les médias
Didier Courbet
,
Marie-Pierre Fourquet-Courbet
,
Marc Vanhuele
,
Frédéric Lavigne
Axe Epistémologie des SIC : émergences, opportunités, affirmations - Effets " non conscients " et réception de l'e-publicité. Résultats expérimentaux et implications pour les recherches sur les médias " , Jun 2008, Compiègne, France. http://www.sfsic.org/congres_2008/spip.php?article95
Conference papers
hal-00661934v1
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Examining Medical Decision Making from a Marketing Perspective
Marc Vanhuele
,
Barbara Kahn
Journal articles
istex
hal-00457577v1
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Reporting simplified prices : evidence for the auditory verbal code
Marc Vanhuele
,
Gilles Laurent
Pricing Research Camp Monroe , Jun 2009, Illinois, Champaign, United States
Conference papers
hal-00495947v1
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Retrieval Inhibition and Related Adaptive Pecularities of Human Memory
Marc Vanhuele
,
Robert A. Bjork
Advances in Consumer Research , 1992, Vol.19, pp.155-160
Journal articles
hal-00481957v1
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How and why consumers remember price information
Marc Vanhuele
Advances in Consumer Research , 2002, Vol.29, pp.142-144
Journal articles
hal-00457566v1
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Specification and Empirical Evaluation of a Simple Asymmetric Market Share Model
Marc Vanhuele
,
Els Gijsbrechts
,
Piet Vanden Abeele
1987
Reports
hal-00612674v1
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Errors in Reporting Prices: The Impact of Consumer Task
Gilles Laurent
,
Marc Vanhuele
Pricing Camp , Jun 2009, Urbana-Champaign, United States
Conference papers
hal-00495565v1
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Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness
Marc Vanhuele
1994
Reports
hal-00607605v1
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Mindset Metrics in Market Response Models: An Integrative Approach
Marc Vanhuele
,
Shuba Srinivasan
,
Koen Pauwels
Journal articles
hal-00528411v1
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Creativity and e-advertising: A Qualitative Study of Art Directors' Creative Processes
Didier Courbet
,
Marie-Pierre Fourquet-Courbet
,
Marc Vanhuele
EMPIRICAL STUDIES OF THE ARTS, , 2008, 26 (1), pp.5-13
Journal articles
sic_00498295v1
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