@inproceedings{vanhuele:hal-00495924, TITLE = {{Mindset Metrics In Market Response Models: An Integrative Approach}}, AUTHOR = {Vanhuele, Marc and Srinivasan, S. and Pauwels, K.}, URL = {https://hec.hal.science/hal-00495924}, BOOKTITLE = {{EMAC 2009 Conf{\'e}rence}}, ADDRESS = {Nantes, France}, YEAR = {2009}, MONTH = May, KEYWORDS = {Mindset Metrics ; Market Response Models}, HAL_ID = {hal-00495924}, HAL_VERSION = {v1}, }