La marque - HEC Paris - École des hautes études commerciales de Paris Access content directly
Books Year : 1989

La marque

Keywords

Domains

No file

Dates and versions

hal-00788654 , version 1 (14-02-2013)

Identifiers

  • HAL Id : hal-00788654 , version 1

Cite

Jean-Noël Kapferer, J.C. Thoenig. La marque. McGraw-Hill, pp.NC, 1989. ⟨hal-00788654⟩

Collections

HEC
148 View
0 Download

Share

Gmail Facebook X LinkedIn More