%0 Book %T La marque %+ HEC Paris - Recherche - Hors Laboratoire %A Kapferer, Jean-Noël %A Thoenig, J.C. %I McGraw-Hill %P NC %8 1989 %D 1989 %K marque %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markBooks %G French %L hal-00788654 %U https://hec.hal.science/hal-00788654 %~ SHS %~ HEC