@book{kapferer:hal-00788654, TITLE = {{La marque}}, AUTHOR = {Kapferer, Jean-No{\"e}l and Thoenig, J.C.}, URL = {https://hec.hal.science/hal-00788654}, PUBLISHER = {{McGraw-Hill}}, PAGES = {NC}, YEAR = {1989}, KEYWORDS = {marque}, HAL_ID = {hal-00788654}, HAL_VERSION = {v1}, }