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Conference Papers Year : 2009

The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation

Derek D. Rucker
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M. Brendl
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hal-00701817 , version 1 (26-05-2012)

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  • HAL Id : hal-00701817 , version 1

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David Dubois, Derek D. Rucker, M. Brendl. The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation. Society for Consumer Psychology, 2009, San Diego, United States. pp.NC. ⟨hal-00701817⟩

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