@inproceedings{dubois:hal-00701817, TITLE = {{The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation}}, AUTHOR = {Dubois, David and Rucker, Derek D. and Brendl, M.}, URL = {https://hec.hal.science/hal-00701817}, BOOKTITLE = {{Society for Consumer Psychology}}, ADDRESS = {San Diego, United States}, PAGES = {NC}, YEAR = {2009}, KEYWORDS = {Consumers ; Preference ; Velocity ; Distance ; Progress ; Representation}, HAL_ID = {hal-00701817}, HAL_VERSION = {v1}, }