%0 Conference Proceedings %T The Tortoise and the Hare: Exploring Consumers Preference for Velocity or Distance Progress Representation %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %+ Kellogg School of Management %A Dubois, David %A Rucker, Derek D. %A Brendl, M. %< avec comité de lecture %( Advances in Consumer Psychology, 1 %B Society for Consumer Psychology %C San Diego, United States %P NC %8 2009 %D 2009 %K Consumers %K Preference %K Velocity %K Distance %K Progress %K Representation %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markConference papers %G English %L hal-00701817 %U https://hec.hal.science/hal-00701817 %~ SHS %~ HEC %~ CNRS