Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 2009

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Domains

No file

Dates and versions

hal-00491966 , version 1 (14-06-2010)

Identifiers

  • HAL Id : hal-00491966 , version 1

Cite

Wolfgang Ulaga. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?. Fourth International Conference on Business Market Management, Mar 2010, Copenhagen, Denmark. pp.NC. ⟨hal-00491966⟩

Collections

HEC CNRS
19 View
0 Download

Share

Gmail Facebook X LinkedIn More