@inproceedings{ulaga:hal-00491966, TITLE = {{Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}}, AUTHOR = {Ulaga, Wolfgang}, URL = {https://hec.hal.science/hal-00491966}, BOOKTITLE = {{Fourth International Conference on Business Market Management}}, ADDRESS = {Copenhagen, Denmark}, PAGES = {NC}, YEAR = {2010}, MONTH = Mar, KEYWORDS = {Customer Value Research ; Business Relationships}, HAL_ID = {hal-00491966}, HAL_VERSION = {v1}, }