%0 Conference Proceedings %T Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Ulaga, Wolfgang %< avec comité de lecture %( NC %B Fourth International Conference on Business Market Management %C Copenhagen, Denmark %P NC %8 2010-03 %D 2010 %K Customer Value Research %K Business Relationships %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markConference papers %G English %L hal-00491966 %U https://hec.hal.science/hal-00491966 %~ SHS %~ HEC %~ CNRS