A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty - HEC Paris - École des hautes études commerciales de Paris Access content directly
Journal Articles Marketing Bulletin Year : 2005

A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty

Cam Rungie
  • Function : Author
Bruce Brown
  • Function : Author
Suma Rudrapatna
  • Function : Author

Domains

No file

Dates and versions

hal-00818686 , version 1 (28-04-2013)

Identifiers

  • HAL Id : hal-00818686 , version 1

Cite

Gilles Laurent, Cam Rungie, Bruce Brown, Suma Rudrapatna. A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty. Marketing Bulletin, 2005, 16 (2), pp.1-11. ⟨hal-00818686⟩

Collections

HEC
27 View
0 Download

Share

Gmail Facebook X LinkedIn More