Journal Articles
Marketing Bulletin
Year : 2005
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https://hec.hal.science/hal-00818686
Submitted on : Sunday, April 28, 2013-9:40:05 PM
Last modification on : Saturday, June 25, 2022-10:54:33 AM
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- HAL Id : hal-00818686 , version 1
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Gilles Laurent, Cam Rungie, Bruce Brown, Suma Rudrapatna. A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty. Marketing Bulletin, 2005, 16 (2), pp.1-11. ⟨hal-00818686⟩
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