Books
Year : 1992
Antoine Haldemann : Connect in order to contact the contributor
https://hec.hal.science/hal-00788649
Submitted on : Thursday, February 14, 2013-6:51:53 PM
Last modification on : Saturday, June 25, 2022-10:54:24 AM
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- HAL Id : hal-00788649 , version 1
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Jean-Noël Kapferer. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Kogan Page, pp.NC, 1992. ⟨hal-00788649⟩
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