%0 Book %T Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity %T traduction de : "Les marques, capital de l'entreprise" %+ HEC Paris - Recherche - Hors Laboratoire %A Kapferer, Jean-Noël %Z 5e éd. , 2012 %I Kogan Page %P NC %8 1992 %D 1992 %K Strategic Brand Management %K Creating %K Evaluating %K Brand Equity %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markBooks %G English %L hal-00788649 %U https://hec.hal.science/hal-00788649 %~ SHS %~ HEC