Journal Articles
Sciences humaines
Year : 1994
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https://hec.hal.science/hal-00784117
Submitted on : Sunday, February 3, 2013-5:33:09 PM
Last modification on : Saturday, June 25, 2022-10:54:22 AM
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- HAL Id : hal-00784117 , version 1
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Jean-Noël Kapferer. Les chemins de la persuasion publicitaire. Sciences humaines, 1994, 38, pp.26-29. ⟨hal-00784117⟩
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