@article{kapferer:hal-00784117, TITLE = {{Les chemins de la persuasion publicitaire}}, AUTHOR = {Kapferer, Jean-No{\"e}l}, URL = {https://hec.hal.science/hal-00784117}, JOURNAL = {{Sciences humaines}}, PUBLISHER = {{Sciences Humaines}}, VOLUME = {38}, PAGES = {26-29}, YEAR = {1994}, MONTH = Apr, KEYWORDS = {persuasion publicitaire}, HAL_ID = {hal-00784117}, HAL_VERSION = {v1}, }