Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve? - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 2006

Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

Robert V. Kozinets
  • Function : Author
P. Thoburn
  • Function : Author
Andrea C. Wojnicki
  • Function : Author
Sarah J.S. Wilner
  • Function : Author

Domains

No file

Dates and versions

hal-00692157 , version 1 (28-04-2012)

Identifiers

  • HAL Id : hal-00692157 , version 1

Cite

Kristine de Valck, Robert V. Kozinets, P. Thoburn, Andrea C. Wojnicki, Sarah J.S. Wilner. Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?. Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada. ⟨hal-00692157⟩

Collections

HEC CNRS
66 View
0 Download

Share

Gmail Facebook X LinkedIn More