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authFullName_s : Robert V. Kozinets

Buzzing Bloggers: How do Word-of-Mouth Campaigns Evolve?

Kristine de Valck , Robert V. Kozinets , P. Thoburn , Andrea C. Wojnicki , Sarah J.S. Wilner
Word-Up! Canadas Word-of-Mouth Conference, 2006, Toronto, Canada
Conference papers hal-00692157v1

Opening the Black Box of Buzzing Bloggers; Understanding How Consumers Deal with the Tension between Authenticity and Commercialism in Seeded WOM Campaigns

Kristine de Valck , Robert V. Kozinets , Sarah J.S. Wilner , Andrea C. Wojnicki
Advances in Consumer Research, 2008, vol. 35, pp.NC
Journal articles hal-00692099v1