Journal Articles
European Advances in Consumer Research
Year : 2008
Antoine Haldemann : Connect in order to contact the contributor
https://hec.hal.science/hal-00692100
Submitted on : Friday, April 27, 2012-8:58:04 PM
Last modification on : Friday, March 24, 2023-2:52:55 PM
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- HAL Id : hal-00692100 , version 1
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Kristine de Valck, G. Kretz, D. Rasolofoarison. Show Bizz Becomes Show Buzz: How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star. European Advances in Consumer Research, 2008, vol. 8, pp.NC. ⟨hal-00692100⟩
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