Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 2011

Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations

A. Eggert
  • Function : Author
J. Hogreve
  • Function : Author
E. Muenkhoff
  • Function : Author

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hal-00578329 , version 1 (19-03-2011)

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  • HAL Id : hal-00578329 , version 1

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Wolfgang Ulaga, A. Eggert, J. Hogreve, E. Muenkhoff. Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations. American Marketing Association Conference, Feb 2011, Austin, United States. ⟨hal-00578329⟩

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