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Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product InnovationsAmerican Marketing Association Conference, Feb 2011, Austin, United States
Conference papers
hal-00578329v1
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Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth AnalysisConférence de l'ISBM, 2010, Boston, United States
Conference papers
hal-00543610v1
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Managing customer share in key supplier relationshipsIndustrial Marketing Management, 2010, 39 (8), pp.1346-1355. ⟨10.1016/j.indmarman.2010.03.003⟩
Journal articles
istex
hal-00610118v1
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