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authFullName_s : A. Eggert

Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations

Wolfgang Ulaga , A. Eggert , J. Hogreve , E. Muenkhoff
American Marketing Association Conference, Feb 2011, Austin, United States
Conference papers hal-00578329v1

Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

Wolfgang Ulaga , A. Eggert , J. Hogreve & E
Conférence de l'ISBM, 2010, Boston, United States
Conference papers hal-00543610v1

Managing customer share in key supplier relationships

Wolfgang Ulaga , A. Eggert
Industrial Marketing Management, 2010, 39 (8), pp.1346-1355. ⟨10.1016/j.indmarman.2010.03.003⟩
Journal articles istex hal-00610118v1