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Conference Papers Year : 2011

Understanding Customer-Perceived Value in B2B Solution Offerings

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hal-00578328 , version 1 (19-03-2011)

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  • HAL Id : hal-00578328 , version 1

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Wolfgang Ulaga, Stefan Worm, D. Zitzlsperger. Understanding Customer-Perceived Value in B2B Solution Offerings. EMAC 2011 Conference. University of Ljubljana, May 2011, Ljubljana, Slovenia. ⟨hal-00578328⟩

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