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authFullName_s : D. Zitzlsperger

Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga , S. Worm , D. Zitzlsperger
Conférence de l'ISBM, Aug 2010, Boston, United States
Conference papers hal-00543611v1

Understanding customer perceived value in B2B solution offerings

Stefan Worm , W. Ulaga , D. Zitzlsperger
Academic Conference ISMB, Aug 2010, Boston, United States
Conference papers hal-00543620v1

Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga , Stefan Worm , D. Zitzlsperger
EMAC 2011 Conference. University of Ljubljana, May 2011, Ljubljana, Slovenia
Conference papers hal-00578328v1