Conference Papers
Year : 2010
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https://hec.hal.science/hal-00554144
Submitted on : Monday, January 10, 2011-1:47:19 PM
Last modification on : Friday, March 24, 2023-2:52:54 PM
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- HAL Id : hal-00554144 , version 1
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Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00554144⟩
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