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authFullName_s : R. Srivastava

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm , R. Srivastava
INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany
Conference papers hal-00543585v1

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm , R. Srivastava
INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany
Conference papers hal-00554144v1