Understanding customer perceived value in B2B solution offerings - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 2010
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hal-00543620 , version 1 (06-12-2010)

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  • HAL Id : hal-00543620 , version 1

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Stefan Worm, W. Ulaga, D. Zitzlsperger. Understanding customer perceived value in B2B solution offerings. Academic Conference ISMB, Aug 2010, Boston, United States. ⟨hal-00543620⟩

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