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Books Year : 2008

Consumer Behaviour: Applications in Marketing

Malcolm Wright
  • Function : Author
Robert East
  • Function : Author

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hal-02454375 , version 1 (24-01-2020)

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  • HAL Id : hal-02454375 , version 1

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Marc Vanhuele, Malcolm Wright, Robert East. Consumer Behaviour: Applications in Marketing. SAGE Publications Ltd, 344 p., 2008. ⟨hal-02454375⟩

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