Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age - HEC Paris - École des hautes études commerciales de Paris Access content directly
Reports Year : 2013

Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age

R. Lambert-Pandraud
  • Function : Author
E. Mullet
  • Function : Author
No file

Dates and versions

hal-00829080 , version 1 (01-06-2013)

Identifiers

  • HAL Id : hal-00829080 , version 1

Cite

Gilles Laurent, R. Lambert-Pandraud, E. Mullet. Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age. 2013. ⟨hal-00829080⟩

Collections

HEC LARA
71 View
0 Download

Share

Gmail Facebook X LinkedIn More