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Conference Papers Year : 1996

A Multi-category Study of the Impact of Promotional Packages on Product Consumption

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hal-00821743 , version 1 (12-05-2013)

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  • HAL Id : hal-00821743 , version 1

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Gilles Laurent, P. Chandon. A Multi-category Study of the Impact of Promotional Packages on Product Consumption. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.1541-1547. ⟨hal-00821743⟩

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