Research in Marketing: Some Trends, Some Recommendations - HEC Paris - École des hautes études commerciales de Paris Access content directly
Book Sections Year : 1999

Research in Marketing: Some Trends, Some Recommendations

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hal-00821728 , version 1 (12-05-2013)

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  • HAL Id : hal-00821728 , version 1

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Gilles Laurent, B. Pras. Research in Marketing: Some Trends, Some Recommendations. D. Brownlie, M. Saren, R. Wensley, R. Whittington (Eds). Rethinking Marketing - Towards Critical marketing Accountings, Sage Publications, chap. 18, 1999. ⟨hal-00821728⟩

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