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Conference Papers Year : 1984

Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications

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hal-00794000 , version 1 (24-02-2013)

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  • HAL Id : hal-00794000 , version 1

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Jean-Noël Kapferer, Gilles Laurent. Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications. 37e Congrès ESOMAR, 1984, Rome, Italy. ⟨hal-00794000⟩

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