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Conference Papers Year : 1985

Brand Sensitivity: a New concept for Brand management

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hal-00793998 , version 1 (24-02-2013)

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  • HAL Id : hal-00793998 , version 1

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Jean-Noël Kapferer, Gilles Laurent. Brand Sensitivity: a New concept for Brand management. Annual Conference of the European Marketing Academy, 1985, Germany. ⟨hal-00793998⟩

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