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Conference Papers Year : 1987

Thresholds in Brand Awareness

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hal-00793997 , version 1 (24-02-2013)

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  • HAL Id : hal-00793997 , version 1

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Jean-Noël Kapferer, Gilles Laurent, F. Roussel. Thresholds in Brand Awareness. 40th ESOMAR Congress, 1987, Montreux, Switzerland. ⟨hal-00793997⟩

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