Consumer Factors of Preference for National vs Distributors' Brands - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 1996

Consumer Factors of Preference for National vs Distributors' Brands

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hal-00793985 , version 1 (24-02-2013)

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  • HAL Id : hal-00793985 , version 1

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Jean-Noël Kapferer. Consumer Factors of Preference for National vs Distributors' Brands. ESOMAR Proceedings, 1996, Berlin, Germany. ⟨hal-00793985⟩

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