A comparison of TV advertising and mothers' influence on children's attitudes and values - HEC Paris - École des hautes études commerciales de Paris Access content directly
Book Sections Year : 1987

A comparison of TV advertising and mothers' influence on children's attitudes and values

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hal-00793735 , version 1 (22-02-2013)

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  • HAL Id : hal-00793735 , version 1

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Jean-Noël Kapferer. A comparison of TV advertising and mothers' influence on children's attitudes and values. M. Ward, M. Robertson, M. Brown (Eds.). Commercial Television and European Children, Gower Press, pp.NC, 1987. ⟨hal-00793735⟩

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