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Book Sections Year : 2002

Corporate Brand and Organizational Identity

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hal-00789271 , version 1 (17-02-2013)

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  • HAL Id : hal-00789271 , version 1

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Jean-Noël Kapferer. Corporate Brand and Organizational Identity. B. Moingeon, G. Soenen (Eds). Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives, Routledge, pp.175-194, 2002. ⟨hal-00789271⟩

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