Paris as a Brand - HEC Paris - École des hautes études commerciales de Paris Access content directly
Book Sections Year : 2011

Paris as a Brand

Keywords

Domains

No file

Dates and versions

hal-00789266 , version 1 (17-02-2013)

Identifiers

  • HAL Id : hal-00789266 , version 1

Cite

Jean-Noël Kapferer. Paris as a Brand. K. Dinnie (Ed.). City Branding: Theory and Cases, Palgrave Macmillan, pp.184-189, 2011. ⟨hal-00789266⟩

Collections

HEC
59 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More