Journal Articles
Revue Française de Gestion
Year : 1985
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https://hec.hal.science/hal-00786798
Submitted on : Sunday, February 10, 2013-6:07:46 PM
Last modification on : Saturday, June 25, 2022-10:54:24 AM
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- HAL Id : hal-00786798 , version 1
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Jean-Noël Kapferer. Publicité : une révolution des méthodes de travail. Revue Française de Gestion, 1985, 53-54, pp.NC. ⟨hal-00786798⟩
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