Journal Articles
Revue Française de Gestion
Year : 1988
Antoine Haldemann : Connect in order to contact the contributor
https://hec.hal.science/hal-00784153
Submitted on : Sunday, February 3, 2013-7:23:56 PM
Last modification on : Saturday, June 25, 2022-10:54:23 AM
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- HAL Id : hal-00784153 , version 1
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Jean-Noël Kapferer. Le "marketing industriel" n'est pas le marketing de l'industrie. Revue Française de Gestion, 1988, 71, pp.38-40. ⟨hal-00784153⟩
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